SpinU sportswear branding
- Design Scope
- Logo, Brand Story, Website, Design Application
SpinU was planning to produce a new indoor sportswear market. Rather than draw a simple logo, it was focused consumer groups and market analysis to produce a brand story that can lead to emotional sympathy. Multiple graphic outputs are the elements that make up a great storyline and also tools for advertising and marketing.
To bring out the sympathy of consumers, all members of the planning and production of products have to share the brand emotion. Therefore, we were creating SpinU brand story movies and books to get the message out to the members of the organization. If they share and understand the correct brand emotion, they can create a consistent brand sensibility in any marketing activity.