Seoul National University Campaign Design

This is a campaign design to promote LikeSNU, the big data-based knowledge history service of Seoul National University Central Library.

The key exposure spots are the internal and external stairs and corridor spaces around the Central Library. It was important to ensure that the message is easily and quickly conveyed in areas with heavy foot traffic and fast-moving flow.

Considering the external visual environment, the graphic elements were boldly contrasted, and despite the complex installation environment that could distract the viewer, the promotional materials were designed to maintain consistency as a unified campaign.