Exhibition design for Altibase at ‘ITU Telecom’

Exhibition design for Altibase at ‘ITU Telecom Asia’ international exhibition held at COEX and Busan.
We tried to maximize the use of two independent booths, with limited space, without having to look too crowded. With expenses permitting, we produced all the equipments to illustrate one single identity. We, ourselves, designed all of the furniture and equipments and they were custom built. The main description of the product was set on the longest wall, where backlit lighting produced clean and fresh look. The wall, furniture and etc., and such spatial elements, props and color were appropriately selected and consistently controlled to clearly represent the firm’s and product’s identity while drawing more attention to them hence enhancing their profile. As they had to be re-used in Busan after the first exhibition in Seoul, they were design for efficient disassembly and assembly.